The mission
Create 2 marketing brochures targeting two different sectors of the client's target audience - restoration customers and multifamily renovations.
The solution
Speak to the two different sectors strategically and thoughtfully. The restoration customer requires a more high level overview of services since there are multiple facets within the service category. They also require a softer approach that conveys trust and authority during a stressful time for a property owner - dealing with property damage. To accomplish that the messaging is consistent throughout: what Coastal can do for you, what to expect though out the project, and why they are the best company to choose - The Coastal Difference.
Multifamily takes a different approach. Where restoration was high level overview, multifamily is more micro level, but in terms of investment. Multifamily property owners need to see the benefit Coastal brings to the table for them. How can they increase their returns on investment. The messaging speaks to turnkey solutions throughout, and what Coastal brings to the table as an expert partner who helps the client invest for success with strategic renovations that can maximize the property owner's return on investment. Very direct in terms of benefits to the client and why it's important to partner with an expert like Coastal.
