The mission
Redesign the client's logo to look streamlined and professional and implement wave from original logo in a new way that can be it's own standalone mark.
The solution
Create a divisible logo that can serve a variety of mediums. With a primary logo, alternative logo, and a logomark the client has flexibility to ensure their logo looks great in any situation - from small to large format and everything in between. Brand colors were thoughtfully chosen to convey professionalism, authority, and trust with a modern edge. The secondary palette supports the cool gray modern edge as well as excitement, stimulation, and urgency with the bright orange accent that will suit the client well for calls to action.
