The mission
Create a direct mail brochure for a product savings campaign with accompanying products and landing page to increase brand awareness and drive sales.
The solution
I focused on compelling imagery to inspire the viewer and tailored each photo composition for the copy. To do this required heavy composite imaging to place product in the right places while creating the negative space needed for the copy to comfortably live without taking away from the images.
For the landing page I focused on creating a user journey that would introduce the customer to the brand and the specific products being showcased. The idea was to keep them on this single page allowing them to jump around as they see fit. For the person that scrolls from top to bottom, I wanted to start their journey off with inspiration via the hero image, then validate why Ledge is the leader in the industry with a quality block that focused on KSP's, UGC, and customer reviews - building buyer confidence. From there I sectioned the products off into use-case categories giving the audience a high level overview and then broke each product down into mini PDP's where they could customize their selections and add products to their cart.
