The mission
Create a direct mail postcard for a showroom savings campaign with accompanying landing page design
The solution
Data from customer surveys told the story that style was the number one factor in choosing Ledge furniture, followed closely by durability. Making data based decisions, I focused on imagery that spoke to the resort-like style this furniture creates in residential backyards.
Once the consumer reached the landing page I reinforced the style aspect and followed it with information about the durability of these products. Up next was to show the customer why they should come to the showroom and reminded them of the special being offered. To wrap up the page, I used use-case category cards to give a high level overview of some of the products they could expect to see at the showroom. These category cards opened a new browser tab linked to PLP's on the live site so the customer could further their research if wanted.
The final touch point for this campaign's customer journey was to design an auto respond email that would be sent to customers who signed up on the landing page. I made sure to remind them what to expect and then began the up-selling process by linking to inspiration videos that showed tons of product from styled photo shoots. I also linked to the design services page which sets customers up with a designer that helps sell "spaces" rather than a single product, increasing AOVs. Finally, I included a link to get directions to the showroom so the customer would have everything they need to get to the showroom day of.
